Born in Lima to an American mother and Chinese Peruvian father, Jenni Li has lived most of her life in the United States. Her path back to Peru was forged slowly at first, with rare visits to her father when she was a child, and later, more frequent family trips with her own daughter and two sons. After the death of her father in 2007, Li sought to explore her roots more widely and deeply, eager to discover, as an adult, the ways of  life in every corner of her country. Visiting markets in and around Lima became essential for community and connection, and as her passion grew, so did her circle. Back home in Brooklyn, New York, friends marveled (no, coveted…) the gorgeous textiles strewn throughout her home and the seeds for Intiearth were planted. Li traveled all over Peru—and more often than not on dubious roads— to work with artisans and cooperatives that exemplify the country’s rich craft tradition. She brings her fashion-stylist eye and experience to Intiearth, where the power and beauty of products made by a passionate people is on full display.